The Nissan Heisman House enters its 14th season as football’s most sought-after fraternity with the debut of Reggie Bush and a partnership with EA SPORTS College Football 25.

Nissan welcomes Reggie into the Heisman House after much fan anticipation. The iconic football star is making his Heisman return in style with a series of new commercial spots.

After a long 11-year hiatus, EA SPORTS College Football 25 is back. Launching in late October, players can register to showcase their skills and compete virtually to win an all-new 2025 Nissan Kicks and an honorary “key” to the Heisman House.

The Tournament will also bring the grand prize-winning Nissan Kicks to life as it drives around on various stadium digital banners and Jumbotrons.

Fans can tune in to watch the Live Finals of the College Football 25 Heisman House Challenge on EA SPORTS, Twitch, and YouTube live streams in early December.

Nissan also welcomes the 2024 NFL No. 2 overall pick and former LSU senior quarterback Jayden Daniels – the 2023 Heisman Trophy winner – to the house. Daniels joins a legacy of former Heisman Trophy winners including Baker Mayfield, Robert Griffin III (“RGIII”), Mark Ingram, Tim Tebow, Desmond Howard, Billy Sims and Steve Spurrier.

The Nissan Heisman House Tour is back, landing at The Ohio State University on October 26th.